BRAND

Powerful visual identities that captivate. 


BOOK TRAILS

The first of two projects I had with a good friends' startup in Colorado.  I worked to sketch this up and was at the time working with some freelancers to help me polish it up. We chose to literally represent it going out into the woods and into fantasy - as that is what the program was for - and still quite successfully is. I think it turned out great!

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Reading on Ranches

Is the second of two projects I had with a good friends' startup in Colorado.  She had a clear vision in mind, so it was simply my job to create it in line with the first logo we had already created - Booktrails. For this one we went with a little flatter aesthetic.

It was a great pleasure to work with such an awesome person, for such an awesome cause!

The final logo (without subtitles). The final text is a result of mimicking the type treatment for Booktrails, so there is more consistency from image to image, as they are sibling camps, organized together.

Final sketch of the background. From here, and the sketch above, I constructed these images in Adobe illustrator, and finally composed and polished the final piece in Adobe Photoshop.

Final sketch of kid on the horse.

Initial sketches of the logo elements. Once I know how I will compose the final piece, I work on each element individually and then reconstruct them - a good design trick that is a substantial time-saver.

Zone Trac

Is a tool that helps you "get in the zone" through audio/visual feedback mechanism. I was asked to prepare a logo design that emphasized the technical nature of the product, as well as the resultant whole-body effects of being able to master your mental state. I tried using the tool, it's awesome, though not so easy. Learn more here.

 The final logo which emphasizes all the above notes from the client, as well as achieving a level of shine and pop.

The final logo which emphasizes all the above notes from the client, as well as achieving a level of shine and pop.

I was asked to clearly depict a person receiving light stimulus through the retina, which then lit a rainbow through the brain, and then down to the heart, and finally from there to the body. He recognized this effort as 90% there, just needed a pose change - as shown above.

The client wanted a person in a standing tai-chi pose, this level of clarity can really help the process move along - my job then becomes an art of transcription rather than translation - a much easier task.

This was my first effort to depict all concepts in a simple, unique manner - after all the area we were working with is about 1" in diamter... maybe a little more. As you can tell the direction he wanted to go was entirely different, though he respected this effort as clean and professional.

Handlebar Media

This is my own marketing company that helps develop customize pathways to success.  Through quality branding, and consistent committed communications we can help you get where you want to go. 

 The final design.... Ah what a pleasure when everything just comes together. We intended to mimic the simple stamp-like power and class of Ralph Lauren Polo... I think we made it in the ballpark... yes?

The final design.... Ah what a pleasure when everything just comes together. We intended to mimic the simple stamp-like power and class of Ralph Lauren Polo... I think we made it in the ballpark... yes?

 Working on the details of the piece, trying to finalize the engineering, the functionality - the verisimilitude.

Working on the details of the piece, trying to finalize the engineering, the functionality - the verisimilitude.

 Getting the solid background layout almost complete. As soon as the overall composition is near complete, finalizing internal highlights is a breeze.

Getting the solid background layout almost complete. As soon as the overall composition is near complete, finalizing internal highlights is a breeze.

 Our final concept was a man riding a bike plane - nothing we'd created at that point was even close in sheer awesomeness, symbolism, or longevity.

Our final concept was a man riding a bike plane - nothing we'd created at that point was even close in sheer awesomeness, symbolism, or longevity.

AHIMSA ESSENTIALS

FLY FLAMINGO

BITTERROOT ACCUPUNCTURE

THE MEAT EMPIRE

EMERALD PEAKS

BON VERT BALM

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RAINIER ROSIN

Add drops to the text in illustrator, convert to a single object and copy over to photoshop for the embossing.

 The background with sunbeams in a draft moment

The background with sunbeams in a draft moment

Step one: sketch it out in pencil (colored pencil better). Step two: go over it in semi-thin marker. Better than a ball point pen which doesn’t lay down ink over pencil as well.

 Step two: scan or photograph, port into computer, and edit in photoshop. Here you can see the piece mid-process. I think I realized here that I didn’t really need the letters, and was instead just focusing on the mountain.

Step two: scan or photograph, port into computer, and edit in photoshop. Here you can see the piece mid-process. I think I realized here that I didn’t really need the letters, and was instead just focusing on the mountain.

The final stickers in all their glory, made a green and blue and all gold version, not sure which would be wanted more.